So much was promised of Renato Sanches after the Portugal midfielder won the 2016 Golden Boy award.
The then-teenager helped guide Portgual to a famous Euro 2016 title and secured a big money move from Benfica to Bayern Munich.
But Sanches struggled during his first season in the Bundesliga, making just 25 appearances in all competitions - the majority coming from the bench.
The Portugal starlet was subsequently loaned out - and to a destination that surprised pretty much everyone: Swansea City.
By loaning the 20-year-old to a lesser team in a higher tier, Bayern were hoping Sanches would rediscover his best form.
Alas, the midfield maestro has continued to struggle. Sanches was even hooked at half-time during Swansea's 0-0 draw with Bournemouth on Saturday.
And things appeared to hit rock bottom for the lad during the Swans' 1-0 defeat to Chelsea on Wednesday night.
Thinking he had spotted a team-mate out of the corner of his eye, Sanches passed the ball directly to his target.
The only problem was, the target in question turned out to be a red Carabao logo - the same colour as Swansea's shirts - located on the sponsorship hoarding.
Footage of the moment has circulated on Twitter and received plenty of attention...