The Reds have announced Western Union as the club's official money transfer partner and will become their first-ever shirt-sleeve sponsor.
“Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner," said Billy Hogan, chief commercial officer and managing director at Liverpool.
James Milner, Sadio Mane, Jordan Henderson and Georginio Wijnaldum were on hand to help launch the multi-year deal worth £5million each season.
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Liverpool have unveiled Western Union as their new shirt sponsor
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