How football is adapting to the demands of the digital world – video

From AFC Wimbledon to Manchester City via Hashtag United, Tom Jenkins explores the changing face of football and asks how the world’s most popular sport is adapting in the digital age. The second film in our Sport 2.0 series sees the real and virtual sporting worlds getting more and more entwined

• Hashtag United, Wimbly Womblys and virtual gamers striking it rich
• Sport 2.0: crumbling traditions create a whole new ballgame