Ed Woodward spoke out about Man Utd's finances today
BT Sport and Sky Sports are the big players in the broadcasting game with the former showing the Champions League and Europa League.
Sky, meanwhile, show the majority of Premier League games but Woodward expects competition to hot up.
On the prospect of non-traditional broadcasters coming into the market, Woodward said: "Absolutely, I think they'll enter the mix.
"I think anecdotally there was strong interest in the last cycle.
"We are hearing that around the Premier League table but we're also hearing that from a European perspective as well, in terms of interest in the Champions League and in Europa right.
"But I think the wider picture you have to look at what is happening elsewhere at the moment because obviously there aren't any clear European sales to these kind of partners at the moment."
Woodward was speaking today to announce that United had made record-breaking revenue of £581.2million for the year ending June 30, 2017.
It is the second successive year the Red Devils have earned more than half a billion pounds and despite the club missing out on Champions League qualification and stuttering home sixth in the Premier League.
Jose Mourinho's men have continued to flex their financial muscle in the transfer market in a summer when spending - as predicted behind the scenes by senior figures at United - went to a new level.
PSG's £200million acquisition of Neymar from Barcelona, along with their deal to bring in Monaco forward Kylian Mbappe, have particularly raised eyebrows, leading European football's governing body UEFA to launch an investigation into whether the principles of FFP - where clubs spend in accordance with what they earn - have been breached.
The French club are confident their activity complies with FFP regulations and United executive vice-chairman Woodward welcomes such scrutiny into big club's spending.
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"I think there's been a lot of press about this already and the rhetoric isn't just coming from clubs, the rhetoric is coming from UEFA and also the European Club Association," Woodward, recently appointed onto UEFA's Professional Football Strategy Council, said.
"I think the willingness is there to look at it closely, to make sure that the rules are being abided by and obviously penalties are looked at.
"So there is nothing concrete that is going on at the moment, but I do think there is a noise level that has increased since August."
Asked if there were structural reforms United would advocate across Europe, Woodward said: "Structural reform? No, not really.
"It broadly works within the sort of structure that we have around from an EU perspective, if that makes sense.
"As an industry and as a market, we don't believe it has major issues."
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